CES goes fully digital in 2021


About CES

CES - The Global Stage for Innovation

• 270,000 sqm exhibition space, 4,500+ exhibitors,

   170,000+ attendees, 1,400+ speakers

• 11 CES locations in 2020

• CES 2021 will be fully digital

   More information will follow in fall 2020

Visitors Profile

• Industry professionals (not public)

• 65% North America, 20% Middle East/Asia,

   10% Europe, 5% Rest

• 100,798 attendee

  63,953 exhibitors

  6,517 media

CES 2020 by the numbers



Eureka Park - Where startups present their innovation

Eureka Park is one of the 11 CES locations and the buzzworthy Start-Up arena that provides a unique opportunity to launch a new product, service or idea.

More than 1,200 Start-Ups have used CES as a platform to showcase their products and been funded at more than $1.5 billion since 2012.


Video impression here.

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Swisstech Pavilion @ CES 2021

• For the first time CES 2021 will be an all-digital experience

• A virtual Swiss Presence is being planned

• More information will follow in fall 2020

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Start-up package

  • Definitive packages will be offered based on the opportunities the Consumer Technology Association CTA is offering in fall 2020. Independently of the format we can offer:


  • Extensive preparation for the competitive US market:


  • Support before and during the fair to be ready for doing business by S-GE and its team in the US (Swiss Business Hub). You will get market information or an overview of potential business partners or of potential investors.


  • Pitch training dedicated for the US market (do’s & don’ts, “the American way”, cultural skills)


  • Inclusion in communication activities prior and during the show


  • Entry in the official CES online directory and the Swiss online exhibitor directory


Prices have not yet been communicated by CTA


More information on the application process will follow in fall 2020.


Selection criteria:


Swisstech Jury: please check the application form.

Consumer Technology Association: Eureka Park Entry Criteria.



To be eligible to exhibit at the Swisstech Pavilion and Eureka Park you have to fulfill several entry criteria. Limited number of spots are available, participation is subject to selection. Please note that the decision about the fulfillment of the criteria will be taken by the Swisstech jury in a first step and by CTA (Consumer Technology Association) in a second step.


What are the benefits of exhibiting at CES?

  • Find your US business partner: CES is very powerful for networking within the industry

  • High traffic of high-quality visitors (175,000+ attendees)

  • Gain new insights in trends and competitors (1,000+ speakers, 4,500+ exhibitors)

Why should I join the Swisstech Pavilion?

  • High visibility and credibility under the roof of Swisstech

  • Benefit from the broad network of the Swisstech Campaign Partners

  • Use the Swisstech stage to pitch your solution

  • You concentrate on your business and customers – we take care of the rest

Am I eligible for the Swisstech Pavilion?

A jury will decide about your participation. Key selection criteria are:

  • Science or tech based firm, headquartered in Switzerland

  • Clear strategy of the internationalization for the US market 

  • (Growing) market potential and appropriateness of the stage of development

Am I eligible for Eureka park?

In order to be eligible to exhibit at CES, the following criteria must be met:

  • The technology displayed must be applicable to the consumer technology space: If you dream that your technology would benefit consumers one day, then you belong in Eureka Park.

  • If a company has launched their first product, it must have been launched on or after January 1, 2020. Any startups with products that launched before this date will not be considered.

  • Crowdfunding campaigns, pre-orders and beta stage are allowed.

  • Your product or service must be innovative with the potential to make a profound impact on the market.

  • The technology must be demonstrable as a prototype or software mockup, no paper or concept entries. 

  • You must display finished goods and under their own brand name(s) rather than as an OEM or ODM. 

  • Must be a first-time exhibitor.

  • Eureka Park alumni companies may be considered for a second year as long as all other criteria apply.

  • Startups are limited to a maximum of (2) years in Eureka Park

CTA (Consumer Technology Association) reserves the right to cancel exhibitors who do not adhere to these entry criteria and/or the terms and conditions on the space contract.

Is my spot guaranteed?

  •  Participation is subject to selection (see above “selection criteria”).

Is financial support available?

  • Financial support might exist, kindly contact us for details.

Your contact person

Do you have any further questions concerning your CES 2021 participation?


Please get in contact with Corinne Bachmann, Project Manager Trade Fairs / Start-ups at Switzerland Global Enterprise, cbachmann@s-ge.com, +41 44 365 54 60


Swisstech Campaign in 2020


Consumer Electronics Show,

Las Vegas, USA.

BIO International Convention, 

San Diego, USA.

Consumer Electronics Show,

Shanghai, China.

Annual tech
and startup event,

Paris, France.

Combined Exhibition of Advanced Technologies, 

Tokyo, Japan.

Annual technology conference,

 Lisbon, Portugal.

Annual startup

and tech event, 

Helsinki, Finland

©2020 FDFA Presence Switzerland