Swisstech goes CES


About CES

CES - The Global Stage for Innovation

• 270,000 sqm exhibition space, 4,500+ exhibitors, 

   175,000+ attendees, 1,000+ speakers

• 11 CES locations

Visitors Profile

• Industry professionals (not public)

• 69% North America, 20% Middle East/Asia,

   10% Europe, 1% Rest

CES 2019 by the numbers  (2020 edition not available yet)

Eureka Park - Where startups present their innovation

Eureka Park is one of the 11 CES locations and the buzzworthy Start-Up arena that provides a unique opportunity to launch a new product, service or idea.

More than 1,200 Start-Ups have used CES as a platform to showcase their products and been funded at more than $1.5 billion since 2012.


Video impression here.

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Swisstech Pavilion @ CES 2021

SWISS Pavilion on approx. 300 sqm in Eureka Park

25+ Swiss start-ups expected

Joint hospitality area for meetings

Start-up pitches and on stage, Swisstech «show»

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Start-up package

Extensive preparation for the competitive US market:

   • Support before and during the fair to be ready for doing business by S-GE and its team in the US (Swiss Business Hub).          You will get market information or an overview of potential business partners or of potential investors. 

   • Pitch contest during the fair with a training before and dedicated for the US market (do’s & don’ts, “the American 

      way”, cultural skills)

   • Access to the CES / Eureka Park Matchmaking Platform & support for using it.


Spot at a thematic table including 1 iPad for company presentations*, your company logo, cupboard, power supply. 


Inclusion in communication activities prior and during the show


Entry in the official CES online directory and the Swiss online exhibitor directory


Use of the meeting rooms upon availability


Swisstech Pavilion service package incl. cleaning, power supply, organizational support


Participation in the Swisstech Night with one representative

Participation price: CHF 7,000 per start-up (early bird rate CHF 6,500) incl. VAT.

*Own screens are not allowed, monitor can be ordered against additional charge


There will be a multi-level application and selection process:


1. Apply before August 7 for CHF 6,500.

2. First selection by the Swisstech Jury. Communication of decision: August 21.

3. Applications before September 4 can only be considered if space is still available and at the regular rate of CHF 7,000. 

4. Second selection by the Swisstech Jury. Communication of decision: September 11. 

5. Selection by Consumer Technology Association (CTA, organizier of CES) approx. end of September




Selection criteria:

Swisstech Jury: please check the application form. 
Consumer Technology Association: Eureka Park Entry Criteria.



To be eligible to exhibit at the Swisstech Pavilion and Eureka Park you have to fulfill several entry criteria. Limited number of spots are available, participation is subject to selection. Please note that the decision about the fulfillment of the criteria will be taken by the Swisstech jury in a first step and by CTA (Consumer Technology Association).in a second step.




What are the benefits of exhibiting at CES?

  • Find your US business partner: CES is very powerful for networking within the industry

  • High traffic of high-quality visitors (175,000+ attendees)

  • Gain new insights in trends and competitors (1,000+ speakers, 4,500+ exhibitors)

Why should I join the Swisstech Pavilion?

  • High visibility and credibility under the roof of Swisstech

  • Benefit from the broad network of the Swisstech Campaign Partners

  • Use the Swisstech stage to pitch your solution

  • You concentrate on your business and customers – we take care of the rest

What is the final date to apply for CES 2021?

  • There are two deadlines to apply for the CES 2021

  • Before August 7th you’ll get an early bird discount (participation price CHF 6,500)

  • Applications before September 4th are possible if there is space available and at the regular price of CHF 7,000.-.

Is my application legally binding?

  • Due to the actual COVID-19 situation we are evaluating various options about the Swiss CES 2021 participation. Your application will be binding in case CES 2021 and the Swisstech Pavilion will take place as planned and if no travel restrictions or special regulations (quarantine or similar) will be in force. If not, you will have the option to change your participation into a new format (digital/virtual) or to cancel without any costs. We will stay in close contact with you and keep you informed.

What is the refund policy?

  • If the show or the Swisstech Pavilion has to be cancelled due to COVID-19 or if travel restrictions or special regulations (quarantine or similar) will be in force, you will get a full refund of the amount paid. Otherwise, terms and conditions as per apply.

What are alternatives if travel restrictions do not allow us to be part of CES 2021?

  • CES is currently planning to proceed as scheduled, however, the show’s digital reach will be expanded. The show plans to widen their selection of livestreamed CES content and offer many other digital and virtual opportunities (more information is published on Planning for CES 2021). Alternative options for the Swisstech presence at CES 2021 are being evaluated and we will keep you informed. Should the CES 2021 be held in a digital format, a new offer will be made by S-GE and you will have the option to cancel your participation at no costs.

Does the package include any travel or accommodation?

  • Travel and accommodation are not included in our packages.

  • Please inform yourself carefully about cancellation fees and cancellation date in case you already make travel arrangements. Booking is at your own risk and any cancellation fees have to be covered by your company.  

Am I eligible for the Swisstech Pavilion?

A jury will decide about your participation. Key selection criteria are:

  • Science or tech based firm, headquartered in Switzerland

  • Clear strategy of the internationalization for the US market 

  • (Growing) market potential and appropriateness of the stage of development

Am I eligible for Eureka park?

In order to be eligible to exhibit at CES, the following criteria must be met:

  • The technology displayed must be applicable to the consumer technology space: If you dream that your technology would benefit consumers one day, then you belong in Eureka Park.

  • If a company has launched their first product, it must have been launched on or after January 1, 2020. Any startups with products that launched before this date will not be considered.

  • Crowdfunding campaigns, pre-orders and beta stage are allowed.

  • Your product or service must be innovative with the potential to make a profound impact on the market.

  • The technology must be demonstrable as a prototype or software mockup, no paper or concept entries. 

  • You must display finished goods and under their own brand name(s) rather than as an OEM or ODM. 

  • Must be a first-time exhibitor.

  • Eureka Park alumni companies may be considered for a second year as long as all other criteria apply.

  • Startups are limited to a maximum of (2) years in Eureka Park

CTA (Consumer Technology Association) reserves the right to cancel exhibitors who do not adhere to these entry criteria and/or the terms and conditions on the space contract.

Is my spot guaranteed?

  •  Participation is subject to selection (see above “selection criteria”).

Is financial support available?

  • Financial support might exist, kindly contact us for details.

Your contact person

Do you have any further questions concerning your CES 2021 participation?


Please get in contact with Corinne Bachmann, Project Manager Trade Fairs / Start-ups at Switzerland Global Enterprise,, +41 44 365 54 60


Due to the actual COVID-19 situation we are evaluating various options about the Swiss CES 2021 participation. CES is planned to take place physically so far, however, it is not a 100% sure and it is not clear at the moment what kind of travel and entry restriction will be in place for the US beginning of January.


Swisstech Campaign in 2020


Consumer Electronics Show,

Las Vegas, USA.

BIO International Convention, 

San Diego, USA.

Consumer Electronics Show,

Shanghai, China.

Annual tech
and startup event,

Paris, France.

Combined Exhibition of Advanced Technologies, 

Tokyo, Japan.

Annual technology conference,

 Lisbon, Portugal.

Annual startup

and tech event, 

Helsinki, Finland

©2020 FDFA Presence Switzerland