Application Form

CES 2021, January 6 – 9, Las Vegas


The Package includes

  • Definitive packages will be offered based on the opportunities the Consumer Technology Association CTA is offering in fall 2020. Independently of the format we can offer:

  • Extensive preparation for the competitive US market:

  • Support before and during the fair to be ready for doing business by S-GE and its team in the US (Swiss Business Hub). You will get market information or an overview of potential business partners or of potential investors.

  • Pitch training dedicated for the US market (do’s & don’ts, “the American way”, cultural skills)

  • Inclusion in communication activities prior and during the show

  • Entry in the official CES online directory and the Swiss online exhibitor directory


Prices have not yet been communicated by CTA, more information will follow in fall 2020.

Individual options for financial support might exist, kindly contact us for details.

Entry criteria Eureka Park

In order to be eligible to exhibit at CES, the following criteria must be met:

  • The technology displayed must be applicable to the consumer technology space: If you dream that your technology would benefit consumers one day, then you belong in Eureka Park.

  • If a company has launched their first product, it must have been launched on or after January 1, 2020. Any startups with products that launched before this date will not be considered.

  • Crowdfunding campaigns, pre-orders and beta stage are allowed.

  • Your product or service must be innovative with the potential to make a profound impact on the market.

  • The technology must be demonstrable as a prototype or software mockup; no paper or concept entries. 

  • You must display finished goods and under their own brand name(s) rather than as an OEM or ODM. 

  • Must be a first-time exhibitor.

  • Eureka Park alumni companies may be considered for a second year as long as all other criteria apply.

  • Startups are limited to a maximum of (2) years in Eureka Park


CTA (Consumer Technology Association) reserves the right to cancel exhibitors who do not adhere to these entry criteria and/or the terms and conditions on the space contract.

Key selection criteria #swisstech at CES 2021

  • Science or tech based firm, headquartered in Switzerland

  • Clear strategy of the internationalization for the US market 

  • (Growing) market potential and appropriateness of the stage of development

Spots at the Swisstech Pavilion are limited and a jury will select the participating start-ups.

Start-up Information

Please write a 2-3-line description of your company that we can share with our network. It will also be used for email introductions.


Contact information

Kindly answer the following questions. Please use a maximum of 300 words each.

Is your company incorporated?

If so, please give founding date and registration location / trade register number.

Short description of the company status

(e.g. development stage, financial situation, marketing, regulation & IP, founding team & advisors)

Short description of your potential market and addressable market size

(e.g. B2B / B2C, sales model, price points & margins, primary costs & revenue streams)

Describe your 3 business priorities for the next year

How would you benefit from taking part in the trade fair?

Who would be participating at the trade fair?

Define 3 realistic and measurable milestones you believe you can reach due to taking part in the fair.

This form will be sent to Corinne Bachmann, Project Manager Trade Fairs/Start-ups at Switzerland Global Enterprise. Please send her also your 1 min video pitch (why CES and why should the jury select you) and a one pager with your Executive Summary. Corinne is also available for further information and questions regarding the trade fair (, T +41 44 365 54 60).


By signing this form, I confirm that I will pay my (self-)costs directly to S-GE until 31.10.2020 if I will get selected. Terms and conditions as per apply.

Swisstech Campaign in 2020

Consumer Electronics Show,

Las Vegas, USA.

BIO International Convention, 

San Diego, USA.

Consumer Electronics Show,

Shanghai, China.

Annual tech
and startup event,

Paris, France.

Combined Exhibition of Advanced Technologies, 

Tokyo, Japan.

Annual technology conference,

 Lisbon, Portugal.

Annual startup

and tech event, 

Helsinki, Finland

©2020 FDFA Presence Switzerland